Engagement Lead & Strategic Partner

Driving Impact Through Collaboration and Excellence

Strategic, people-driven professional with over 20 years of experience supporting senior leaders and global teams. I build structure, streamline chaos, and foster trust across cultures.

Zurich, Switzerland
Global Experience
Renata Neururer

About Me

"My superpower? Enabling others to shine by building structure, streamlining chaos, and fostering trust across teams and cultures."

Creating clarity and connection, especially when things get complex, is at the heart of my professional approach. With a background spanning over two decades in demanding corporate environments like Roche and Bank of America, I have developed deep expertise in commercial strategy, strategic implementation, planning, and project management over the past 10+ years.

My approach combines operational excellence with a deep understanding of human dynamics. Whether it's managing global stakeholder engagement, leading change management initiatives, driving AI adoption, or optimizing complex business processes, I focus on the "how" as much as the "what", ensuring that teams are aligned, motivated, and equipped to succeed.

Multilingual

Fluent in English, German, Portuguese, and Spanish.

Certified

Change Management, Generative AI, Business Analytics.

Portfolio of Achievements

A selection of key milestones where strategic vision met operational excellence to drive tangible business impact.

Product Launch Strategy
Product Launch Strategy

Designed and led the full go-to-market strategy for a new premium product in the Swiss market.

Shaped pricing, branding, and multi-channel sales execution.
Secured key sales partnerships anchoring long-term growth.
Global Commercial Strategy
Strategic Planning & Execution

Managed commercial strategy, planning, and execution across global markets.

Partnered with teams to align commercial objectives.
Drive revenue growth through strategic partnerships and stakeholder engagement.
Global Affiliate Expansion
International Operations

Supported the opening and setup of new affiliated offices globally.

Engaged affiliates across 60+ countries in EMEA & LATAM following major restructures.
Created channels connecting affiliates with HQ to foster collaboration.
Change Management & Integration
Organizational Transformation

Led change management initiatives following major mergers and several reorganizations.

Kept global teams aligned during complex transitions.
Ensured smooth adoption of new operating models.
Stakeholder Engagement
Engagement & Loyalty

Launched a global recognition program at Roche to boost stakeholder motivation and engagement.

Strengthened customer loyalty through engagement initiatives.
Supported product rollouts with clear communication and KPI tracking.
Global Operations
Operational Excellence

Scaled a global administrative hub model at Roche Diagnostics, streamlining cross-regional processes.

Improved compliance through new governance frameworks.
Oversaw onboarding and training programs for global teams.
Oversaw onboarding and training programs for global teams.

Professional Experience

Strategic Launch & Go-to-Market (GTM) Project Manager

Project Manager and Commercial Lead (Freelance)

Jul 2025 - Present
  • Leading the end-to-end launch of a new consumer product from concept to market introduction, overseeing production, logistics, and distribution.
  • Designing and driving the full GTM strategy, including pricing, branding, positioning, and multi-channel sales execution.
  • Partnered with production, logistics, and creative teams to ensure seamless operations and on-time delivery.
  • Establishing strategic sales partnerships and distribution points, negotiating favorable terms with local venues and retailers.

International Markets Product Coordinator & Engagement Lead

Roche Diagnostics International

Jul 2020 - Apr 2025
  • Partnered with 60+ global affiliates and supported a community of approx. 1000 employees to align international initiatives and ensure cross-market accountability.
  • Supported 3 major global reorganizations, co-designing new operating models and implementing them across all affiliates through strategic change management.
  • Kept global teams aligned, informed, and committed during complex transitions, ensuring smooth adoption of new operating models.
  • Developed and implemented KPIs and dashboards to monitor project progress, strengthening affiliate engagement and transparency.

Executive Assistant to the Global Head of IT Demand & Engagement Specialist

Roche Diagnostics International

Dec 2016 - Sep 2020
  • Managed leadership communications, onboarding, and engagement for 200+ employees across global regions, ensuring smooth implementations and operational stability.
  • Facilitated global leadership alignment and strategic readiness, ensuring efficient decision-making processes.
  • Enhanced operational efficiency by streamlining processes, optimizing procurement workflows, and integrating digital collaboration tools.

Executive Assistant to the CEO & COO

Bank of America

Nov 2006 - Sep 2016
  • Supported senior leadership during major M&A and reorganization efforts, coordinating critical Board meetings and Compliance Committees.
  • Managed complex cross-border stakeholder engagement, onboarding, and governance documentation while liaising with internal and external partners.
  • Led charity initiatives and streamlined operations in finance, procurement, and customer support.

Core Competencies

A blend of strategic vision, operational expertise, and people-focused leadership.

Stakeholder ManagementStrategic PlanningChange ManagementProcess OptimizationCross-Cultural CommunicationProject ManagementBusiness AnalyticsOperational ExcellenceTeam LeadershipCustomer ExperienceGenerative AI AdoptionEvent Management

Education & Certifications

Master's in Business Analytics & AI

University of Lancashire (2025 - 2026)

Bachelor of Applied Science - Applied Economics

HSO Business School Switzerland

Certifications

  • • Introduction to Generative AI
  • • Change Management for Generative AI
  • • Storytelling and Influencing

Let's Connect

I am always open to discussing new opportunities, collaborations, or simply connecting with like-minded professionals.